WHAT DO WE DO?
Here are some projects we are proud of.
ADVERTISING PHILOSOPHY
Platforms come and go, user habits change with technological advancements, but one thing is eternal: people buy the brands they love and they see enough. We want to understand consumers and respond to their feelings and thoughts with imaginative, unique ads. We bring these ads in a coordinated way to the platforms where consumers are present, so that the media is not just a platform, but further strengthens the creative. This is how our exciting campaigns are born.
Digital
Strategy
Performance
Digital
Nyafogi and friends: dental care can be soft and friendly, too
Borbáth Mosolycentrum
PERIOD
2017
PROBLEM
Dr Borbáth’s Centre for Dentistry and Implantology places strong emphasis on children’s dental care and related education. Since a person’s first dental experiences can be truly formative, their mission is to show that dental treatment doesn’t have to be frightening.
SOLUTIN
We wanted to convey the importance of friendliness and prevention through an unconventional concept: introducing three characters—Nyafogi, Kefi and Furka—who help us educate children about oral hygiene. Once their personalities and visual identities were developed, we gave them their softest possible form: the Borbáth Plushies. Their entertaining stories pop up in social media content and other child-targeted campaigns. A fun fact from behind the scenes: Nyafogi’s smile was inspired by none other than Hungary’s most famous stock photo model—Hide the Pain Harold.
Digital
Strategy
Zing Burger – A good burger doesn’t need gastro bullshit
ZING
PERIOD
2021
PROBLEM
While the burger scene was going over the top with exotic ingredients, we wanted to highlight Zing’s insistence on high-quality basics and a no-frills approach.
SOLUTIN
A great burger isn’t stuffed with culinary nonsense—it’s built from verified, quality ingredients that let real flavour shine through. To celebrate Poetry Day, the Zing community and three ambassadors shared their love for honest burgers through slams and poems. We also launched an open poetry competition for burger lovers, lyricists and wordsmiths in hiding.
Digital
Performance
Strategy
When nature revealed its protein source
Necta
PERIOD
2022-2024
PROBLEM
We helped build a new plant-based brand from the early stages of product development. The brand’s range includes protein shakes and soups—all natural, all nourishing.
SOLUTIN
Our researchers gathered insights through competitor analysis and focus groups, which fed directly into the work of our strategists and creatives. The result: a nature-rooted yet modern brand name, visual identity and tone. We defined how, where and when to reach customers—and what to measure along the way. Meanwhile, our digital team built the brand’s website, where the products are now available to order.
Every sip says something.
Mizo
PERIOD
2024-2024
PROBLEM
Mizo’s flavoured milk drinks received new, fixed caps—and with them, a fresh packaging design. With the new design the manufacturer wished to remind people that in our hectic world, it’s important to take moments for ourselves or spend them connecting with those who matter most.
SOLUTIN
Our concept captured the brand’s warm, playful tone while underlining the importance of pausing, recharging, and quality time spent together. With each sip of their favourite drink, people also raise a speech bubble to their lips. These short texts on the packaging let them share a simple message with the world: this moment is not about rushing—it’s about me-time or real human connection. The design was brought to life by packaging specialists ACAP Studio, also based in Szeged.
Snowman Selfie: what do beer and snowmen have in common?
Monyo
PROBLEM
We developed a social media campaign for one of the leading brands of Hungary’s craft beer revolution. The goal was to launch a limited-edition beer while also sparking conversation about climate change and MONYO’s commitment to sustainability. For every bottle sold, one tree was planted—so that snowmen could keep smiling a bit longer.
SOLUTIN
What do beer and snowmen have in common? Neither makes sense warm. We told the story of the brand’s ethos and promise through bold visual ideas. With photo manipulation, we imagined worlds where beer grows on trees, or every bottle cap doubles as a global thermostat—simple acts with massive environmental impact.
Digital
Strategy
Let's explore the Milky Way and beyond!
Mizo
PROBLEM
In spring 2023, Mizo introduced a new product range for children and launched a sub-brand tailored to this young audience. The task was to create a brand concept that intrigued kids and reassured parents: one that promised support for physical and mental development while also offering delicious, imaginative adventures.
SOLUTIN
Somewhere in a distant corner of the universe, amidst the hidden folds of the Milky Clouds, bold Zozó the space-pup and clever Mici the astro-cat stumbled upon the secret source of flavoured milk. Join them on the Milky Way and explore the world together!" We created a distinct visual world with imaginative characters that spark curiosity and leave room for future expansion. The universe is designed to draw children into exciting adventures where they’re the ones helping the heroes—while developing digital and creative skills along the way. Each adventure is a game that strengthens parent-child interaction and makes shared learning genuinely joyful. The product packaging becomes one playground, the online world another—complete with extra challenges: mizo.hu/tejutazo
Digital
Strategy
We all need a little pillowtalk.
Naturtex
PERIOD
2023-2024
PROBLEM
Naturtex, one of Hungary’s leading textile brands, came up with an idea to help customers find their ideal pillow—without needing a PhD in textiles or anatomy. They wanted to debut this idea at the 2024 Heimtextil trade fair through a physical installation. Our collaboration began at the end of 2023.
SOLUTIN
We created an installation made of illustrated, openable boxes, each containing a different pillow. For every type of pillow, we developed a persona—complete with a name, look and description—that captured the distinct pillow's defining features. The boxes were cut in a way that allowed the pillow to be seen behind the persona, while an explanatory diagram was printed on the reverse side of each character.
