HOW DO WE DO IT?
We're passionate about brands, so over time we are always striving to accumulate all skills connected to building them. We research, strategise, plan campaigns and creative, advertise and develop digital platforms.
INSTEAD OF ASSEMBLY LINE JOBS...
HOLISTIC PROCESSES
We don't sell canned ads in 200g portions. Our strength lies in bringing together different professional approaches at every phase of the workflow, so we never lose sight of our clients' goals. In-house, we have combined research, strategy, creative and digital competencies, providing not only a shared roof but also a better understanding of business problems and more reliable planning.
4C.RESEARCH
There is a wealth of data, but few reliable information. From new product launches, creative pre- and post-tests to advertising effectiveness measurement, we provide quantitative and qualitative solutions:
The Social Media Survey, which we consider the technique of the future, so we are constantly improving. This method allows for more precise targeting of a consumer community and cost-effective reach, while obtaining a nationally representative large sample (>1000 people) based on gender, age and place of residence.
"Why is chocolate your favourite? How do you feel about our brand?" these are questions that can only be answered using qualitative methods. We use methods such as focus groups, in-depth interviews or ethnography to help us gain a deeper understanding of the target group and provide answers to the whys.
4C.STRATEGY
Based on the goals identified through research, we seek the appropriate tools. We can support our clients from the product idea to the last insta story, so we distinguish three levels of strategy development:
In campaign planning, we design creatives for online and offline communication tools.
We create brand strategy when building a new brand or repositioning an existing one.
A marketing strategy is a comprehensive marketing planning process, where beyond communications we address business issues such as product development, pricing, and distribution channels.
4C.CREATIVE
We translate brand messages into the language of consumers with creative concepts and visual ideas.
Branding Design: designing a new visual identity or adapting an existing one to different tools.
Copywriting: in addition to creating the brand's language, we also produce publications, PR articles and other longer written materials.
Content Creation: full management of social media pages.
Unique campaign ideas and guerrilla solutions: when the goal is to amaze or go viral.
4C.DIGITAL
Where technology, creative approach, and consumer insight come together, exciting digital platforms are born. Afterward we figure out how to drive traffic to them.
Web Development: Creating web solutions for unique business problems.
UX/UI Design: Is functional the new beautiful? We seek the answer to this question in every project as we design the visual identity of digital platforms and plan the user journey.
Setting up, operating, and monitoring results in PPC advertising systems.